In 2024, the term "Soft Power" is being talked about and heard more often. Many phenomena are driving Thailand, causing the government sector to be alert to come in and support and continue to drive the economy, including creating a reputation for the country to be known throughout the world.
If we talk about the word soft power, it was first presented by Joseph Nay from Harvard University, who defined soft power as the use of soft power to "persuade" or "induce" others to feel satisfied, willing and willing to change their thoughts, behaviors or comply with the needs of those who use power. It is different from the use of traditional power or coercive power (Hard power) such as the use of military power and economic power that are aimed at threatening others. สล็อต เว็บตรง